The updates aim to give users more choice over their recommendations.
YouTube has announced a string of updates that will see changes to the way content is recommended to its 1.9 billion users.
The video sharing platform confirmed the new updates on their blog page.
Recently, YouTube has come under scrutiny after its algorithms were recommending content that spread misinformation. To combat this, the company has announced several updates that will give users more control over what types of content are recommended to them.
YouTube is now investigating various ways to ensure users are not being steered in concerning directions by its recommendations – and this week, the platform has announced some new changes which will put more power into the hands of users in regards to the videos which are recommended to them.
By improving its algorithms and giving users more control over recommendations, the updates plan to deliver more of what its users want. For example, from the homepage and ‘up next’ sections, users can select specific genres of content to view, as well as explore new topics of interest.
You can now more easily explore topics and related videos — such as baking videos, the latest late-night talk shows or your favorite music genre, and see more of what you love on YouTube.
In another update, users will be able to remove recommendations from specific channels they dislike.
We’ve now made it simple for you to tell us to stop suggesting videos from a particular channel. Just tap the three-dot menu next to a video on the homepage or Up Next, then “Don’t recommend channel.”
Tied up with these updates is a drive for more transparent communications. When recommendations are given, users will be able to view further information explaining why that content was recommended.
It’s not clear how successful these updates will be for creators and consumers alike. But with the battle against online misinformation continuing to be waged by major media applications, we can expect to see more of these kinds of updates that put users in more control over their online experiences.
Matthew Berks is a Digital Marketing Assistant at Red Website Design, the UK’s leading low-cost website design company.