Securing licences would enable users to embed music into posts.

 

Snapchat is in talks with major music labels to secure licences that would permit users to embed their favourite music into their posts.

According to a Wall Street Journal report, the social media app is looking to sign deals with Universal Music Group, Warner Music Group, and Sony Music Entertainment.

If agreed, users will be able to add music to their posts by accessing a catalogue.

It comes as major networking platforms are increasingly looking towards in-app music functions to widen their appeal amongst younger audiences.

For instance, both Instagram Stories and TikTok allow users to incorporate music into their content.

And back in 2018, it was announced that Facebook secured a licencing deal with Warner Music Group so users could ‘add music to moments’:

Warner Music Group (WMG) and Facebook today announced a holistic partnership that includes licensing agreements covering the music company’s recorded music and music publishing catalogs for use in social experiences such as videos and messages.

Warner Music Group

 

With increasing competition from the likes of TikTok, these latest plans to innovate the Snap experience reflect the growing need to adapt to young consumer trends.