It’s a big move for the multimedia messaging app looking to create opportunities for small business owners.

Snapchat Inc. has announced an advertising partnership with Canadian eCommerce company Shopify.

The partnership will allow small businesses who sell on Shopify to purchase ads on Snapchat Discover for its users to see.

An astute business move for both companies, the partnership will give Snapchat access to thousands of new advertisers across the platform.

For Shopify, the move widens its reach to its younger audiences – a demographic at which many of its shops are targeted.

…direct access to Snapchat’s younger audience could hold significant appeal for Shopify businesses, which are often creating more custom, creative-inspired goods that would hold more direct appeal to younger users.

Social Media Today