New Data Provides Insights into Snapchat’s Performance, Underlines Areas of Concern
The biggest revelation of the report is the way in which Snapchat users are actually using the app. While publishers have been keen to build their presences within the Discover section, and new elements like Snap Maps have seemingly shown promise, the data suggests that most users focus on using Snapchat exclusively as a messaging app, with other elements, including Stories, getting far less focus.
This Is the Data Snapchat Doesn’t Want You to See
Snapchat keeps its partners, investors, and even employees in the dark about how core features are performing. Now, some of those figures are finally being dragged into the light.