Connect small business owners with customers – Facebook’s new vision for WhatsApp.

At Facebook’s F8 developer conference held this week, CEO Mark Zuckerberg was excited to announce the latest development to the messaging app – the WhatsApp Business Catalogue.

The new feature will enable small businesses to showcase products and chat with users simultaneously on the messaging app. Viewing full product listings and prices, customers looking to discover something new won’t have to close the app down.

As WhatsApp’s popularity amongst small business owners and customers increases, we are seeing more business tools – and more opportunities – becoming available for its users.

People and businesses are finding WhatsApp a great way to connect. In the months ahead people will be able to see a business catalog right within WhatsApp when chatting with a business. With catalogs, businesses can showcase their goods so people can easily discover them.

Facebook Newsroom