When it comes to social media engagement, video is king.

This week, Facebook announced its video ranking algorithm that will see more relevant and engaging videos boosted on users’ timelines.

In an article published on its newsroom page, the social networking giant pledged the update had something for everybody.

We want to help talented video creators find their audience and build profitable video businesses on Facebook. We want to help media companies — whether large, small, global, or local — continue their invaluable work. And above all, we want to help people on Facebook discover great videos and build relationships with the creators and publishers that matter to them.


Over the coming months, updates to Facebook’s video algorithm will mean that news feeds will begin to prioritise content that users actively seek out.

The new ranking algorithm will also give additional weight to videos that are at least three minutes long and keep users engaged.

In an effort to limit, demote, and remove content in violation of their guidelines, Facebook continues to commit its policy of removing content that is re-purposed or involved in sharing schemes.

Last year we announced that we would limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value — as well as demote video content from Pages that are involved in sharing schemes. We will more strongly limit distribution and monetization for this kind of content.