Facebook Announces Coming News Feed Changes Which Will Reduce the Reach of Page Posts
Publishers have long seen it coming, and Facebook has made no secret about it, but now The Social Network has confirmed that they’ll be making concerted moves to show users more posts from people they know – and fewer posts from Pages.
News Feed FYI: Bringing People Closer Together
Facebook was built to bring people closer together and build relationships. One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed. Over the next few months, we’ll be making updates to ranking so people have more opportunities to interact with the people they care about. Mark outlined this in a post today.
Facebook Focuses News Feed On Friends And Family, Curbing The Reach Of Brands And Media
Facebook FB -0.05% CEO Mark Zuckerberg announced on Thursday that his company is beginning a year-long overhaul of its products to promote meaningful personal connections, starting with a major change to the news feed. The move will prioritize posts by friends, family and groups, while curbing the reach of unpaid content shared by businesses and publishers.
Facebook’s news feed to prioritise ‘meaningful interactions’ over branded content
Facebook is changing the way its news feed works to encourage “more meaningful social interactions” and reduce the amount of content from “businesses, brands and media”. In a post on the social media site, chief executive Mark Zuckerberg said branded content was “crowding out the personal moments that lead us to connect more with each other”.
Matthew Berks is a Digital Marketing Assistant at Red Website Design, the UK’s leading low-cost website design company.