News Feed FYI: Fighting Engagement Bait on Facebook

People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach.

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Facebook will begin demoting ‘engagement bait’ in your News Feed

Facebook wants publishers to stop begging for likes. The social network is taking action against so-called “engagement bait,” where publishers ask users to vote, like, or share a post in the hopes of bumping it to the top of people’s News Feed.

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Next Up for Demotion in Facebook’s News Feed: Engagement Bait

Operations integrity specialist Henry Silverman and engineer Lin Huang announced in a Newsroom post that the most recent update to Facebook’s News Feed algorithm will demote posts from people and pages that attempt to boost interaction by coaxing users into likes, shares, comments or other actions.

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