The latest ad development shifts the focus to personalisation and the power of AI.

It’s a move that has caught the eyes of advertisers and marketers the world over.

‘Bing Ads is now Microsoft Advertising,’ the multinational technology company powerfully declared in a blog post.

The world of AI is seamlessly becoming more integrated with the personalisation of online services, and this latest move is one step closer to achieving greater user understanding.

Many would say it’s a rebranding that reflects user familiarity and trust in the Microsoft name. But familiarities end there, as this signals an even deeper commitment to utilising big data and AI to deliver more accurate advertising products.

In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business.

Microsoft

With data, AI and automation at your fingertips, it’s no longer just reaching more people that matters to growing your brand. It’s about making each connection feel one-to-one, at just the right time and place.

Microsoft